Branding is about creating an impression. What do your customers think of your organization’s product or service? Is your brand outdated, misunderstood, or perceived in a negative fashion?It is important to know how you are currently perceived before you create a new brand. Designing or changing a brand means finding words and images you can own to make yourself unique. The right brand can make you a leader in your area of business or service. It is also important to have a brand which reflects what you really are and what you do in a way that is relevant to your stakeholders.

Branding is designed to improve return on investment. At SRA, branding research has been a key practice area for more than 25 years. We conduct primary research for better decision-making when it comes to designing or re-defining a brand. We use a variety of research tactics to achieve our client’s goals when it comes to branding.

Branding and corporate image involve four basic steps: understanding what stakeholders know and think about you now, and developing, testing, and executing the desired strategy. Once you begin, it is critical to monitor the new brand and ensure everyone in the organization follows guidelines for its use. Further, it is imperative to establish a branding research program to measure the progress of the new brand over time.

For further information, please call us at 561-758-3527.
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