SRA Research Group

The Incredible Value Net Promoter Score (NPS) Can Bring to Your Company Wouldn’t it be nice if everyone you do business with would tell their colleagues and friends to use your company? Would you at least like that to happen more often? For many years, companies have studied consumer behavior to understand who is in […]

Current Situation Florida is well known for retirement and winter homes. Currently, over 18% of Floridians are 65 or over, but by 2030, this is expected to be over 27%. To meet the transportation challenges of an aging population, State Traffic Engineering and Operations Office of the Florida Department of Transportation (FDOT), in partnership with […]

How to understand and communicate with different generations While many organizations target a particular demographic or psychographic audience for their products and services, some cast a wide net that reaches both targeted and mass markets. Think of healthcare, financial services, and nonprofits, to name just a few. For the first time in history, our country […]

Ten tips on doing successful focus groups Having done focus groups professionally for three decades, SRA Research Group has learned and embraced several processes that help result in successful outcomes. #1  First, when you get that call from a client saying “we need to do focus groups,” insist on conducting a discovery session outlining the […]

What do consumers think of your brand? For many years, SRA Research Group has worked with various types of health care organizations such as home health, hospital networks, rehab centers, and physician practices across the country to help these organizations measure awareness and image of their brands. While knowing if people are familiar with your […]