SRA is a pioneer in hybrid research. Before it became common, SRA began combining multiple techniques and methods to produce insights beyond the numbers. Our skill with combined qualitative and quantitative methodologies allows us to uncover the subtle differences which separate good ideas from great ones, and help our clients succeed.
Our years of experience help us to select the most appropriate type of full-service marketing research for better decision-making. We offer:
Quantitative:
- Telephone
- Web-based
- Intercept
- Mail-out
- Advanced statistical analysis
Qualitative:
- Focus groups (online, face-to-face)
- In-depth interviews (by phone, in person)
- Mobile
