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Intercept survey
SRA Research Group has conducted
intercept surveys on a national level, speaking
with customers about customer service, items for
sale, or the manner in which items are displayed.
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SRA Research Group always adheres to strict guidelines
concerning discovery session and creation of a survey questionnaire.
Our intercept surveys cover a variety of situations: we've analyzed
signage to determine if shoppers are being properly directed to
merchandise, and we've tested floor plans, packaging, and products,
even the placement of items for sale.
Our trained interviewers, armed with a carefully crafted survey,
go into the store to gain a greater understanding of the shopping
experience-from the shopper's perspective. To avoid skewing the
results, our interviewer may not inform the shopper that we're representing
your product. We ask about the packaging and the labeling: Do the
bright colors make a difference? Is the labeling easy to read and
understand?
A manufacturer may make an improvement to a product that increases
the cost. We find out if the shopper is aware of the new feature
and even more important, if he would be willing to pay the higher
price. SRA Research Group sends its supervised, trained interviewers
where they're needed most: into the shopping experience itself.
We're very proud of the excellent results we've been able to deliver
to our clients.
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